Commercial : Macbook Air Vs Lenovo Yoga 3 Pro

Titled ‘Let’s Dance’, the 30-second commercial is critical of the Apple machine’s lack of a touchscreen while praising multi-mode flexibility of the Lenovo Yoga 3 Pro, concluding that once you add the touchscreen to the mix, “it’s game over” because the Yoga 3 Pro proves there’s “more than one way to do what you want”.

Microsoft places Apple’s 13-inch MacBook Air head-to-head with Lenovo’s Yoga 3 Pro, initially highlighting the 17mm "thickness" of the MacBook Air vs. the 13mm "thinness" of the Yoga 3 Pro. Most of the ad then focuses on the flexibility of the tablet, touchscreen, and tent modes of Lenovo’s latest convertible, with Apple’s laptop failing to "dance" in amusing comparisons. The dance-off ends with the MacBook Air admitting it’s "game over" and closing its lid.

Microsoft writes:

It’s an epic dance-off between the new Lenovo Yoga 3 Pro and the MacBook Air. But does the MacBook Air stand a chance against the sleekness and multi-mode flexibility of the Lenovo Yoga 3 Pro? Nope. And once you add the touchscreen, its game over. The Yoga 3 Pro proves there’s more than one way to do what you want.

“You begin to make tradeoffs to the point where what you have left at the end of the day doesn’t please anyone,” he said. “You can converge a toaster and a refrigerator, but you know, those things are probably not going to be pleasing to the user”.

The comparison site for the Yoga 3 Pro vs. the 13-inch MacBook Air doesn’t compare price, with Apple’s laptop starting at $999 and Lenovo’s at $1299. That $300 price gap is partly because of the high-resolution touchscreen display on the Lenovo, but Apple’s choice to ship an inferior screen on the MacBook Air helps it achieve an impressive 13 hours of battery life running. Lenovo estimates around 7 hours for the Yoga 3 Pro, a compromise for the flexibility and high-resolution touchscreen display.