Why you should switch to the iPhone?

Who should get the iPhone?

If you want a phone that just works, and that has all the great user experience, app and game, accessory and services, customer support then the iPhone is for you. And if you've been holding out for a bigger screen or extensibility, hold out no more!

The iPhone remains the single best phone in the world for most people, and for most people it remains the single best choice.

Why you should switch to the iPhone?

• User interface and interactions

Apple prioritized iPhone user experience from the get-go. It didn't have as many features as other phones of the time, but it had an interface that made every other phone look obsolete by comparison. From slide to unlock to pinch and zoom, it became a mainstream sensation. Over time, Apple's built on that with everything from FaceTime for incredibly easy video calls to Siri for incredibly engaging voice control. A lot of other companies throw a lot more features at the wall, hoping something sticks. Apple's focus on the best, more coherent, most usable features. iOS 8 makes it even better. Last year Apple re-built the entire interface on top of a game-style physics and particle engine, so it's even more discoverable, playful, and powerful than ever before. This year they've added extensibility for custom keyboards, widgets, inter-app communication, and more, and continuity to seamlessly move between iPhone, iPad, Mac, and, coming next year, Apple Watch

Plus, with the new iPhone 6 and iPhone 6 Plus, you get Touch ID, a breakthrough fingerprint scanner that lets you unlock your iPhone and use Apple Pay as your digital wallet.

• Apps and games

Apple is neck-in-neck when it comes to sheer number of items in the App Store, but they're still way ahead when it comes to the quality of items in the App Store. Sure, every platform has more than its fair share of junk, but the best of the App Store is still unmatched. There are a couple reasons for this. First, Apple's frameworks for developers are still unmatched. Everything from audio to accelerate to metal just don't exist in useful form anywhere else. Second is the developers themselves. Early iOS developers came from the very design-centric, experience-centric Mac developer community. That set the bar very high. Likewise, some of the biggest and best gaming franchises came to the iPhone early, and still come to the iPhone first. While you can get a lot of name brand apps on multiple platforms now, many of the boutique apps are still iOS exclusive, including Tweetbot, Capo Touch, Storefront, Fantastical, Drafts, Screens, Twitterrific, Vesper, Launch Center Pro, Infinity Blade, Tiny Wings, Letterpress, and more. That's not even including Apple's own apps, some of the best in mobile, like GarageBand, and iMovie. Other platforms are attaining breadth. iOS has kept ahead on depth.

• Range of services

When you get an iPhone, not only do you get instant access to all of Apple's great services, like iCloud backups, and iTunes in the Cloud re-downloads, but you also get access to pretty much all of Google and Microsoft/Nokia's best services — Gmail, Google Maps, Chrome, Google Drive, Google+, Hangouts, Outlook, SkyDrive, Bing, Skype, BBM (BlackBerry Messenger) and to the best third party services like Dropbox, Box, Spotify, Songza, Pandora, Netflix, Amazon Kindle and video, HBO Go, Hulu Plus, and many more. Apple doesn't offer their stuff on any other phones, but almost everybody offers everything on iPhone.

• Customer support

If you have an Apple Retail Store near you, there's no point choosing any other phone. Apple will not only sell you an iPhone, but they'll help you set it up and show you how to use it, give you free lessons on all the main features. More importantly, if anything goes wrong, they'll fix it for you or swap it for a new phone, usually while you wait. You can make a Genius Bar appointment, walk in with a broken iPhone, and thanks to Apple customer service and iCloud, walk out half and hour later with a replacement phone containing all of your stuff, that's essentially a clone of the one you walked in with. No one else comes close to matching Apple's level of customer service. Appallingly, no one else even tries.