YouTube Marketing Guide for Beginners.

There is no introduction needed for the concept of YouTube marketing. It is an extremely popular and powerful way of promotion these days, with more and more businesses trying their best to advertise themselves through it. Loyal subscriber base in YouTube is an advantage that is amazing in terms of advertising as it will gain you free promotion from the people who like your work.

If you want to start a brand or promote your business then you should incorporate YouTube Marketing in your marketing strategy. Here is how you can reap the most benefits:

• Simplicity

To begin with, YouTube is not meant for huge files, in terms of size. The video size supported by YouTube is limited, so you must keep your message as short and simple as possible. Long videos do not get as much traffic so the duration of 5-7 minutes is recommended. Ensure to include the important points in your video in the given time. However, if you need to have a longer video, you can break the video into smaller parts and upload them separately.

• Relevance

In order to create a popular YouTube video for promotion, you need to confirm that your videos are related to your topic or niche. Browsers will always be looking for videos and information relevant to your niche, so check and ensure that you are discussing the correct topics in the videos. Your channel should be all about your niche. If you want to merge several niches, you should think of creating a separate channel for it.

For instance: A beauty channel must have videos related to beauty, while a health channel must have videos relevant to health.

• Branding

If your content is original, then you must consider branding it with your personalized logo and name. Branding increases the credibility of a business and is therefore very important. Plus, if your videos are valuable, they will be shared with other people and that is how your brand will grow.

• Humor

Funny videos receive the maximum amount of traffic because people, who are not looking for anything particular, will not mind a laugh. Humor can definitely be incorporated to attract the audience of a targeted group. Even a serious message can be passed on to the viewers in a humorous way. Humor will make your videos fun, interesting and above all, unique.

• Promotion

Now that the video basics are done, the final and the most important part of YouTube marketing is undoubtedly the advertising and the promotion of your channel. In order to do your business promotion through YouTube, you would have to first promote the YouTube channel itself. Nobody will know about your channel if you do not create a buzz about it. You can let others know about your channel through several ways. You can begin with emailing your friends and family and requesting them to forward your message in their groups. You can also do promotion through your Twitter or Facebook accounts.  There are numerous ways of promoting online. Wherever there is traffic online, there is an opportunity to advertise.