Windows may be trailing Apple and Android when it comes to the U.S. tablet market, but that could all change in 2014, according to one analyst. Windows-powered slates are expected to own the enterprise tablet market this year, especially in those businesses with bring-your -own device, or BYOD, policies.
“The tablet in the enterprise is theirs to lose,” said Andrew Borg of Aberdeen Group
While Apple largely dominated the enterprise market in years past, Windows tablets have an advantage in that business users can run the same software they do on laptops, such as Microsoft Office. The prediction comes just after a report from Gartner said that the worldwide tablet marketis expected to grow by 47 percent in 2014, while PC shipments are projected to remain flat.
Part of this growth is said to come as Windows 7 PCs are phased out, since Windows 8 tablets are priced lower than laptops. Microsoft could reach 90 percent of the BYOD market in 2014, which is a jump from the 75 percent it already owns, Borg predicts.
The Windows 8 operating system was received with criticism and complaints when it launched in October 2012, and Microsoft has been issuing updates to the touch-centric platform ever since. The first significant update to the OS came when Windows 8.1 was released near the end of 2013, bringing a more streamlined app menu and an improved Windows store among other additions. Rumors suggest that Microsoft will tie its Windows Phone, desktop software and Xbox ecosystem more closely in a future update codenamed “Threshold.”
The tablet industry is growing regularly. It is a vast tech sector where every company has started investing. Almost all the companies, who launches phone also launches the tablet. Well, there is one company which have not launched any phone and has entered the Tablet Market, and here we are talking about Microsoft who has launched a bunch of tablets last year.
Microsoft has seen many ups and downs as their tablets have not done well. Why? Because of Android and iOS running tablet. More than Android Tablets, the iPad is effective.
In a recent analysis, we saw Windows Tablet dominating in the tablet market share, where Apple is leading with iPads leaving Android running tablets behind. Today, we have got an another report. According to this report, analysts believe that Windows 8 Tablets will see an increment in the demand. Till this date, we have not seen a Windows 8 Tablet getting out of sale as the total number of sales were always less than the number of total produced tablets.
The analysts have made a good prediction for future and they say the future is Windows 8 tablet. They are actually impressed with the 2014 line-up of Microsoft’s OS running tablets. Last week, at CES we have seen many Windows 8 tablets and they looked quite nice. Why analysts think this way?
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