Top 5 Reasons Why Mobile Technology is More Important than Ever

1. People are Increasingly Accessing the Internet Through Mobile Devices

                                            It’s estimated that the number of U.S. consumers who access the Internet through traditional desktop and laptop personal computers will drop from 240 million in 2012 to 225 million by 2016. At the same time, the number of individuals who surf primarily through their mobile devices is expected to jump from 174 million to 265 million within that same time frame.

2. People Are Doing More E-Commerce Transactions through Mobile Devices

It’s estimated that approximately 20% of all ecommerc esessions are now happening on smartphones and tablet computers. Market observers also believe that this rate will climb to more than 50% within the next three years. Unfortunately, not all ecommerce websites are well designed to provide a quality shopping experience on mobile devices. Without a responsive website to display to users who visit using a mobile device, businesses are likely to see poor conversion rates for mobile shoppers.

3.Social Media Has Gone Mobile

Some of the most popular apps on the iPhone and Android smartphones are those that allow users to access their social media accounts. This means that your marketing efforts should not only take the social media landscape into account, they must also do so  with the understanding that many social media users will be accessing their accounts through mobile devices. This trend may become even more apparent as observers await the long anticipated launch of a Facebook-branded smartphone.

4.Mobile Technology is Replacing the Television and the Radio

Rather than listen to the radio, more and more users are logging into Pandora or Spotify for music. Case in point; most new automobiles these days come with iPod and iPhone connectivity options. And rather than watch movies and shows on television, more users are visiting network websites, Netflix and Hulu to watch programs on their own schedules. As these behaviors become more entrenched, marketers will need to come up with new and effective ways to get their messages in front of potential customers

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5. Other Parts of the World are even More Mobile

Depending on the nature of your business, if your market is truly worldwide then taking advantage of mobile technology is likely to be a significant aspect of your overall marketing strategy, and it might even be the primary channel through which you promote your business. In many countries, there hasn’t been a gradual switch from PCs to smartphones because very few individuals ever owned a PC in the first place. In fact, within the next four years, it’s estimated that the number of worldwide mobile app users will more than double; from 1.0 billion to 2.1 billion